Women are a powerful force, spending $20 trillion each year. Smart businesses know the importance of engaging women as employees, leaders, partners and clients. Vanessa Lowry talks with Cynthia Good, CEO and Founding Editor of PINK, one of the first publications to transition to a totally digital platform. Targeting working women, Little PINK Book is a short daily e-note that comes into subscribers’ inbox with tools, resources and expert advice including the latest data, trends, tips and inspiration for small business owners, top execs, those in middle management and anywhere in between.
Learn how writing is used to engage intelligent women who are passionate about making a difference. Come away with ideas for how your business can embrace the power of the pen and the power of pink in 2013.