Sandy Beckwith has experience on both sides of the book promotion fence. She conducted winning publicity campaigns for her own books, as well as successfully promoted books for her clients. She uses workshops and one-on-one coaching to help individuals and organizations learn how to generate their own publicity. Find out more at www.buildbookbuzz.com.
Sandra is the author of two publicity books – Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners like freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN’T A MAN BE MORE LIKE A WOMAN? and has ghostwritten several nonfiction books.
Permanent guest host Vanessa Lowry talks with Sandra about virtual book tours, tips for creating and distributing press releases and how to capture the attention of the media and your target reader.
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