Smart authors know that writing to a specific audience not only makes your book more interesting to your target reader, but makes it’s easier to promote as well. Today’s guests have each written their book with a niche reader in mind.
Linda Hughes career has uniquely equipped her to author her recently released book, CEO Secrets to IT Success. Linda’s past roles include divisional CIO for The Coca-Cola Company and Vice President of the Technology Practice and CIO for The North Highland Company (an international management and technology consulting firm). Most recently she held the position of CIO for AIG Agency Auto. Currently she is the President and CEO of The Great Ridge Company, which provides consulting services focused on improving the operational and growth capabilities of businesses.
Also on today’s show is Sarah Hunt Engsberg. A professional farrier since 1991, Sarah has been serving the needs of horses and equestrians in the sports of Three-day Eventing, Combined Training, Dressage, and Endurance for nearly two decades. Sarah specializes in finding and maintaining proper balanced movement for each horse’s individual conformation. Her book, From Hoof to Helmet: Understanding Critical Balance for Peak Performance, is scheduled to launch in Fall 2012.